In the world of search engines, two names stand out as the heavyweights: Google and Bing. While Google may be the reigning champion with a staggering 90% of the global market share, Bing is no small player, holding its own with 4-5% of the market. But just how different are these two search giants? And is it worth exploring Bing for your search needs?
Let’s start with the obvious. Google has been the go-to search engine for over two decades now, with its user-friendly interface and highly accurate search results. But, Bing should not be underestimated. Owned by Microsoft, Bing has a market share of 33% in the United States and powers the search results for popular websites such as Yahoo! and Amazon. So, even if you’re not actively using Bing, chances are it’s playing a role in your search journey.
One of the biggest differences between Google and Bing is their approach to search results. While Google’s algorithm prioritizes relevance, Bing places a greater emphasis on visual appeal, with images and videos appearing higher in search results. Bing’s search results also include relevant news articles and social media posts, providing users with a more comprehensive view of a topic.
Another noteworthy feature of Bing is its rewards program. By using Bing for your search needs, you can earn credits that can be redeemed for gift cards, discounts, and more. It’s a small perk, but it just might be the incentive you need to give Bing a chance.
So, is Bing worth a shot? The answer is, it depends. If you’re a die-hard Google fan, chances are you won’t be swayed by Bing’s visual appeal and rewards program. But, if you’re open to trying something new, Bing just might impress you with its comprehensive search results and added benefits. And who knows, you might even come away with a gift card or two in the process!
If you’re looking to give Bing a try it’s easy to submit your website to Bing.
- Verify your website ownership. Bing offers several methods for website verification, including adding a meta tag to your website’s HTML or uploading a file to your website’s server.
- Submit your sitemap to Bing. A sitemap is a file that lists all the pages on your website and helps search engines understand your website’s structure. You can submit your sitemap to Bing via the Bing Webmaster Tools.
- Monitor your website’s performance. Bing Webmaster Tools provides valuable insights into your website’s performance on Bing, including search traffic and keyword rankings. Use this information to improve your website’s visibility on Bing.
- Optimize your website for search engines. This includes using relevant keywords, having a clean and user-friendly website design, and providing valuable and unique content.
In conclusion, while Google may be the dominant search engine, don’t discount the value of exploring Bing. With its visual appeal and rewards program, it just might surprise you. And submitting your website to Bing is a simple process that can help you tap into a new audience. So, why not give it a try?